Kamis, 13 Juni 2013

[A103.Ebook] PDF Ebook Electromagnetics for High-Speed Analog and Digital Communication Circuits, by Ali M. Niknejad

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Electromagnetics for High-Speed Analog and Digital Communication Circuits, by Ali M. Niknejad

Electromagnetics for High-Speed Analog and Digital Communication Circuits, by Ali M. Niknejad



Electromagnetics for High-Speed Analog and Digital Communication Circuits, by Ali M. Niknejad

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Electromagnetics for High-Speed Analog and Digital Communication Circuits, by Ali M. Niknejad

Modern communications technology demands smaller, faster and more efficient circuits. This book reviews the fundamentals of electromagnetism in passive and active circuit elements, highlighting various effects and potential problems in designing a new circuit. The author begins with a review of the basics - the origin of resistance, capacitance, and inductance - then progresses to more advanced topics such as passive device design and layout, resonant circuits, impedance matching, high-speed switching circuits, and parasitic coupling and isolation techniques. Using examples and applications in RF and microwave systems, the author describes transmission lines, transformers, and distributed circuits. State-of-the-art developments in Si based broadband analog, RF, microwave, and mm-wave circuits are reviewed. With up-to-date results, techniques, practical examples, illustrations and worked examples, this book will be valuable to advanced undergraduate and graduate students of electrical engineering, and practitioners in the IC design industry. Further resources for this title are available at www.cambridge.org/9780521853507.

  • Sales Rank: #2202074 in Books
  • Published on: 2007-03-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.72" h x 1.02" w x 6.85" l, 2.35 pounds
  • Binding: Hardcover
  • 464 pages

Review
"An instant attraction that sold out within hours in 2007, [this book] remained the number-one seller in 2008 for Cambridge University Press....'[This book] meets a clear need, and it is written by a very well known authority in high-speed circuit design,' [Dr. Julie Lancashire, Engineering Publisher,] said. 'The book helps circuit engineers understand electromagnetics in the context of circuits....'" -Katherine Olstein, IEEE SSCS News

About the Author
Ali M. Niknejad obtained his Ph.D. in 2000 from the University of California, Berkeley, where he is currently an assistant professor in the EECS department. He is a faculty director at the Berkeley Wireless Research Center (BWRC) and the co-director of the BSIM Research Group. Before his appointment at Berkeley, Niknejad worked for several years for Silicon Laboratories designing CMOS ICs. He has also served as an associate editor of the IEEE Journal of Solid-State Circuits, and was a co-recipient of the Jack Raper Award for Outstanding Technology Directions Paper at ISSCC 2004.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Good explanation of fundamental concepts
By Achal Kathuria
One of the reviews of this book reads
"In summary you need to be a PhD in RF circuit design to follow this book"
I don't think so. Based on few chapters I have read, I think the fundamental concepts are beautifully explained. The book is not difficult to follow until you stumble upon the few equations which have minor mistakes. I think this book would be helpful for circuits students who don't want to go into the super detailed mathematics of electromagnetics.

1 of 3 people found the following review helpful.
very recent update on microwave integrated circuit
By Kittipong Tripetch
I buy this book by library budget of my university.
Although, I don't read textbook throughly. But I concentrate only Smith chart topic because it is the core of microwave circuit.
I found that the equation of the real and imaginary reflection coefficient that can be write as a function of resistance and reactance circuit may be wrong. Eventhough, these equations are derived in page237 of Prof. Ramo textbook and confirmed by Prof. Pozar. I will check these equations later if I hang out from whiskey. But there are something interesting in this book because Prof. Niknejad is well-known in spiral inductor modeling since the work of his Ph.D degree. Chapters on Transformers are very interesting extended version of spiral inductor which can be found many application in modern communication circuits.
Additionally, latest version of this book should include some exercises for student.

2 of 2 people found the following review helpful.
a great book for RFIC design
By L. Wang
In my opinion, this book tells you a lot of in-depth knowledge for RFIC and Microwave IC design, which you cannot find easily from other popular books. If you already know something about RFIC, this book can help you build up deeper understanding of the stuff, since you will find there are a lot of circuit analysis and detailed derivation.

See all 4 customer reviews...

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[S289.Ebook] Ebook Download Why Some Positive Thinkers Get Powerful Results, by Norman Vincent Peale

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Why Some Positive Thinkers Get Powerful Results, by Norman Vincent Peale

Why Some Positive Thinkers Get Powerful Results, by Norman Vincent Peale



Why Some Positive Thinkers Get Powerful Results, by Norman Vincent Peale

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Why Some Positive Thinkers Get Powerful Results, by Norman Vincent Peale

The world-famous creator of the life-enhancing Positive Thinking self-help program offers powerful tools for achieving success and happiness in every area of daily life

There is a definite relationship between positive thinking and positive or good results.

Norman Vincent Peale, one of the 20th century’s most influential self-help experts and spiritual leaders, introduced his practical and effective techniques for happiness and success in his groundbreaking book,�The Power of Positive Thinking. In�Why Some Positive Thinkers Get Powerful Results, Dr. Peale goes deeper, providing the specific tools you need to turn self-doubt into unshakable confidence and optimistic dreams into tangible reality.

Included in this essential guidebook to a better life are 10 powerful techniques for setting and realizing your goals, a 3-point plan for eliminating depression, 6 positive thoughts that will quash destructive habits and impulses, a 3-point guide to a healthy body, mind, and spirit, and much, much more. Dr. Peale will make you a believer, in your life and in yourself, with essential wisdom and practical applications designed to help you become a truly positive and fulfilled human being.


  • Sales Rank: #619806 in eBooks
  • Published on: 2015-09-29
  • Released on: 2015-09-29
  • Format: Kindle eBook

From the Inside Flap
"I am certain there is a definite relationship between positive thinking and achieving powerful results."
-- Norman Vincent Peale
Norman Vincent Peale, the man who taught America how to think positive thoughts, now takes you one step beyond the remarkable principles outlined in his previous books. He offers a straight-talking, step-by-step, scientifically sound system for turning self-doubt into self-esteem, obstacles into opportunities, and thought into action. You will learn
-- Ten rules for setting and achieving goals
-- Four creative factors that lead to successful outcomes
-- A four-part daily prescription for peace of mind
-- Ten "of course you can" principles
-- A three-point formula for getting rid of depression
-- Six positive thoughts to eliminate destructive habits
-- A three-part blueprint for spiritual and physical health
-- The single most important step toward becoming a positive person
Let Norman Vincent Peale show you how to meet bigger challenges, realize your fondest dreams, and achieve success in every aspect of your life!

About the Author
Norman Vincent Peale est celebre dans le monde entier. Il est l'un des plus grands conferenciers, auteur et motivateur contemporain.

Most helpful customer reviews

17 of 17 people found the following review helpful.
Another Winner!
By Dr. W. G. Covington, Jr.
On the last page there's a quote from Thomas A. Edison that sums up the whole message of this book, "If we were to do all we are capable of doing we would literally astonish ourselves." It is with that spirit that Dr. Peale presents more evidence that one's thoughts determine one's destiny. A master at teaching people to apply Christian faith in everyday life, Dr. Peale has made another strong case for faith-based living.
In the preface he writes, "think positively, act positively, image positively, pray positively, and believe positively, and powerful results will be yours."
The first chapter describes the excitement of the process of adventurous, positive achievement. The fact that it is an ongoing process means the excitement need never end. Success feeds success.
He lists four factors which make up the process of success: 1)goal setting 2) positive thinking 3) visualizing and 4)believing.
He continues to emphasize that God is the essence of one's success, that one cannot achieve without Him.
Dr. Peale has a gift for putting powerful truths in memorable phrases, such as, "Belief power gets powerful results."
In the third chapter he talks about problem solving and reminds us that "every problem contains the seeds of its own solution."
Guidance from God, like other gifts from Him, is received by faith. He says believe that and act accordingly.
Like attracts like. He advocates applying that principle to one's thoughts. Positive thoughts attract similar thoughts.
Read this powerful book to enhance the quality of your life. You can't go wrong by doing so.

16 of 17 people found the following review helpful.
Get a Positive Attitude and Positive Results in your life
By Nadia A. Senyk
Norman Vincent Peale is well known for his famous book, The Power of Positive Thinking which has sold in the millions. This is one of his lesser known but extremely useful, helpful books because it gives hundreds of examples of how people changed their thinking and attitudes to get positive results in their lives. Some of the suggestions seem simple or corny but guess what? THEY WORK! I can vouch for that because I have tried many of them, including writing out goals on a card and carrying the the cards in my purse to reinforce my goals. More importantly, these reminders keep me on track daily. He calls this suggestion by the corny title of "the shirt pocket technique" meaning he carried his goals around on cards in his shirt pocket.
The other very helpful part of this book is that it contains checklists in most chapters, which are like "to do" lists. They are really summaries of the points he has made in that chapter and a reminder of what you can actually do to further your goals.
I keep a copy of this book around and read a page or 2 or 3 now and again to remind me how to stay positive and get to where I want to go. I highly recommend this book. For cynics, please consider his general theme, which might be summed up as "you get what you think".

6 of 8 people found the following review helpful.
Everything we need for success
By Richard A. Singer Jr.
Again, Dr. Peale outdoes himself in this incredibly motivating and inspiring book. Everything you need to manifest success in your life is contained within this book along with real life examples of the miracles of positive thinking and belief in ones self and creator.

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[S740.Ebook] Ebook Free Introduction to Robotics: Mechanics and Control (3rd Edition), by John J. Craig

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Introduction to Robotics: Mechanics and Control (3rd Edition), by John J. Craig



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Introduction to Robotics: Mechanics and Control (3rd Edition), by John J. Craig

Now in its third edition, Introduction to Robotics by John J. Craig provides readers with real-world practicality with underlying theory presented. With one half of the material from traditional mechanical engineering material, one fourth control theoretical material, and one fourth computer science, the book covers rigid-body transformations, forward and inverse positional kinematics, velocities and Jacobians of linkages, dynamics, linear control, non-linear control, force control methodologies, mechanical design aspects and programming of robots. For engineers.

  • Sales Rank: #134416 in Books
  • Published on: 2004-08-06
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.10" w x 7.20" l, 1.45 pounds
  • Binding: Hardcover
  • 408 pages

From the Back Cover

An essential book for engineers developing robotic systems, as well as anyone involved with the mechanics, control, or programming of robotic systems. Now in its third edition, the first edition of this classic text was published approximately 20 years ago. The second edition has been in print and highly successful for 16 years.

The book introduces the science and technology of mechanical manipulation. The third edition is organized into 13 chapters.

Numerous exercises and a programming assignment appear at the end of each chapter. Computational aspects of problems are emphasized throughout the book. New in the third edition are MATLAB� exercises.

Excerpt. � Reprinted by permission. All rights reserved.

Scientists often have the feeling that, through their work, they are learning about some aspect of themselves. Physicists see this connection in their work; so do, for example, psychologists and chemists. In the study of robotics, the connection between the field of study and ourselves is unusually obvious. And, unlike a science that seeks only to analyze, robotics as currently pursued takes the engineering bent toward synthesis. Perhaps it is for these reasons that the field fascinates so many of us.

The study of robotics concerns itself with the desire to synthesize some aspects of human function by the use of mechanisms, sensors, actuators, and computers. Obviously, this is a huge undertaking, which seems certain to require a multitude of ideas from various "classical" fields.

Currently, different aspects of robotics research are carried out by experts in various fields. It is usually not the case that any single individual has the entire area of robotics in his or her grasp. A partitioning of the field is natural to expect. At a relatively high level of abstraction, splitting robotics into four major areas seems reasonable: mechanical manipulation, locomotion, computer vision, and artificial intelligence.

This book introduces the science and engineering of mechanical manipulation. This subdiscipline of robotics has its foundations in several classical fields. The major relevant fields are mechanics, control theory, and computer science. In this book, Chapters 1 through 8 cover topics from mechanical engineering and mathematics, Chapters 9 through 11 cover control-theoretical material, and Chapters 12 and 13 might be classed as computer-science material. Additionally, the book emphasizes computational aspects of the problems throughout; for example, each chapter that is concerned predominantly with mechanics has a brief section devoted to computational considerations.

This book evolved from class notes used to teach "Introduction to Robotics" at Stanford University during the autumns of 1983 through 1985. The first and second editions have been used at many institutions from 1986 through 2002. The third edition has benefited from this use and incorporates corrections and improvements due to feedback from many sources. Thanks to all those who sent corrections to the author.

This book is appropriate for a senior undergraduate- or first-year graduate-level course. It is helpful if the student has had one basic course in statics and dynamics and a course in linear algebra and can program in a high-level language. Additionally, it is helpful, though not absolutely necessary, that the student have completed an introductory course in control theory. One aim of the book is to present material in a simple, intuitive way. Specifically, the audience need not be strictly mechanical engineers, though much of the material is taken from that field. At Stanford, many electrical engineers, computer scientists, and mathematicians found the book quite readable.

Directly, this book is of use to those engineers developing robotic systems, but the material should be viewed as important background material for anyone who will be involved with robotics. In much the same way that software developers have usually studied at least some hardware, people not directly involved with the mechanics and control of robots should have some such background as that offered by this text.

Like the second edition, the third edition is organized into 13 chapters. The material will fit comfortably into an academic semester; teaching the material within an academic quarter will probably require the instructor to choose a couple of chapters to omit. Even at that pace, all of the topics cannot be covered in great depth. In some ways, the book is organized with this in mind; for example, most chapters present only one approach to solving the problem at hand. One of the challenges of writing this book has been in trying to do justice to the topics covered 'within the time constraints of usual teaching situations. One method employed to this end was to consider only material that directly affects the study of mechanical manipulation.

At the end of each chapter is a set of exercises. Each exercise has been assigned a difficulty factor, indicated in square brackets following the exercise's number. Difficulties vary between 00 and 50, where 00 is trivial and 50 is an unsolved research problem. Of course, what one person finds difficult, another might find easy, so some readers will find the factors misleading in some cases. Nevertheless, an effort has been made to appraise the difficulty of the exercises.

At the end of each chapter there is a programming assignment in which the student applies the subject matter of the corresponding chapter to a simple three-jointed planar manipulator. This simple manipulator is complex enough to demonstrate nearly all the principles of general manipulators without bogging the student down in too much complexity. Each programming assignment builds upon the previous ones, until, at the end of the course, the student has an entire library of manipulator software.

Additionally, with the third edition we have added MATLAB exercises to the book. There are a total of 12 MATLAB exercises associated with Chapters 1 through 9. These exercises were developed by Prof. Robert L. Williams II of Ohio University, and we are greatly indebted to him for this contribution. These exercises can be used with the MATLAB Robotics Toolbox created by Peter Corke, Principal Research Scientist with CSIRO in Australia.

Chapter 1 is an introduction to the field of robotics. It introduces some background material, a few fundamental ideas, and the adopted notation of the book, and it previews the material in the later chapters.

Chapter 2 covers the mathematics used to describe positions and orientations in 3-space. This is extremely important material: By definition, mechanical manipulation concerns itself with moving objects (parts, tools, the robot itself) around in space. We need ways to describe these actions in a way that is easily understood and is as intuitive as possible.

Chapters 3 and 4 deal with the geometry of mechanical manipulators. They introduce the branch of mechanical engineering known as kinematics, the study of motion without regard to the forces that cause it. In these chapters, we deal with the kinematics of manipulators, but restrict ourselves to static positioning problems.

Chapter 5 expands our investigation of kinematics to velocities and static forces.

In Chapter 6, we deal for the first time with the forces and moments required to cause motion of a manipulator. This is the problem of manipulator dynamics.

Chapter 7 is concerned with describing motions of the manipulator in terms of trajectories through space.

Chapter 8 many topics related to the mechanical design of a manipulator. For example, how many joints are appropriate, of what type should they be, and how should they be arranged?

In Chapters 9 and 10, we study methods of controlling a manipulator (usually with a digital computer) so that it will faithfully track a desired position trajectory through space. Chapter 9 restricts attention to linear control methods; Chapter 10 extends these considerations to the nonlinear realm.

Chapter 11 covers the field of active force control with a manipulator. That is, we discuss how to control the application of forces by the manipulator. This mode of control is important when the manipulator comes into contact with the environment around it, such as during the washing of a window with a sponge.

Chapter 12 overviews methods of programming robots, specifically the elements needed in a robot programming system, and the particular problems associated with programming industrial robots.

Chapter 13 introduces off-line simulation and programming systems, which represent the latest extension to the man-robot interface.

I would like to thank the many people who have contributed their time to helping me with this book. First, my thanks to the students of Stanford's ME219 in the autumn of 1983 through 1985, who suffered through the first drafts, found many errors, and provided many suggestions. Professor Bernard Roth has contributed in many ways, both through constructive criticism of the manuscript and by providing me with an environment in which to complete the first edition. At SILMA Inc., I enjoyed a stimulating environment, plus resources that aided in completing the second edition. Dr. Jeff Kerr wrote the first draft of Chapter 8. Prof. Robert L. Williams II contributed the MATLAB exercises found at the end of each chapter, and Peter Corke expanded his Robotics Toolbox to support this book's style of the Denavit-Hartenberg notation. I owe a debt to my previous mentors in robotics: Marc Raibert, Carl Ruoff, Tom Binford, and Bernard Roth.

Many others around Stanford, SILMA, Adept, and elsewhere have helped in various ways—my thanks to John Mark Agosta, Mike Ali, Lynn Balling, A1 Barr, Stephen Boyd, Chuck Buckley, Joel Burdick, Jim Callan, Brian Carlisle, Monique Craig, Subas Desa, Tri Dai Do, Karl Garcia, Ashitava Ghosal, Chris Goad, Ron Goldman, Bill Hamilton, Steve Holland, Peter Jackson, Eric Jacobs, Johann Jager, Paul James, Jeff Kerr, Oussama Khatib, Jim Kramer, Dave Lowe, Jim Maples, Dave Marimont, Dave Meer, Kent Ohlund, Madhusudan Raghavan, Richard Roy, Ken Salisbury, Bruce Shimano, Donalda Speight, Bob Tilove, Sandy Wells, and Dave Williams.

The students of Prof. Roth's Robotics Class of 2002 at Stanford used the second edition and forwarded many reminders of the mistakes that needed to get fixed for the third edition.

Finally I wish to thank Tom Robbins at Prentice Hall for his guidance with the first edition and now again with the present edition.

J.J.C.

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0 of 0 people found the following review helpful.
Five Stars
By JohnnySmithGuitarist
Excellent price, super fast service, can't ask for better!

33 of 37 people found the following review helpful.
Typo ridden clunker...
By A discerning reader
The textbook attempts to cover basic kinematics, forward and backward chaining through the Euclidean approach to describe DH conventions, torque, and so forth. The first three chapters would lead one to expect an excellent textbook, and then the textbook descends into a nightmare.

The notation is cobbled together from so many different disciplines, we had to make study sheets to figure out what was said. There is no summary of formula or notation. Once there are a dozen notations in play, the typos begin. In chapter six alone, we counted over a dozen formulas with the wrong symbols or missing terms.

Even with these flaws, the book fails to deliver. The first half of the book has a theme: using transforms on DH conventions to derive position, accelleration, force and torque. Chapter seven covers a number of trajectory planning algorithms. The rest of the book adopts new notation and slowly explores control methods, stretching out simple solutions over many chapters. At the end, the reader still has no idea how to evaluate between the various control methods presented, aside from learning that more modeling is better. No alternatives are presented to the author's single thread, and the book misses concepts such as variable gains, force field collision avoidence, calibration, and Keynes notation.

There is a good topic in here screaming to get out. If you delve past the first four chapters, you will be screaming to get out.

17 of 19 people found the following review helpful.
Sloppy
By M. Woodruff
My advice to any student who finds that this book is required course material is to choose a different class. The instructor who chooses this book demonstrates very poor judgment.

Its introduction says this book "evolved from class notes." It hasn't evolved very far. It's sloppy, outdated, and badly typeset. None of the topics are adequately developed: 14 pages, for instance, is totally inadequate to develop control theory. Few of the references are more recent than 1990, and some of the text is almost laughably obsolete, like the paragraph discussing the expense of maintaining a table of sines in memory. (Craig cites a reference from 1981 when discussing the computation of trigonometric functions.)

While it describes itself as a book on robotics in general, this is really a book on the analysis of manipulator arms. If you are interested in other types of robotic systems, like semi-autonomous vehicles, prepare for disappointment. And if you are interested in the analysis of manipulator arms, prepare for disappointment anyway. This is a very difficult book to follow, due to the author's inconsistencies in notation and superficial coverage of important topics.

Ordinarily, the cues indicating that TeX has been used to prepare a book are subtle: good looking page layout and lots of well-formatted formulae. In this case, sadly, the book is peppered with obvious TeX mistakes. Nowhere is this more obvious than in the worked exercises in the back, where typos seem to have swallowed several section headings, and in one place "quad" has actually been printed where there was supposed to be a space (\quad). The author teaches at Stanford; if I were Donald Knuth, I would visit his office and ask him kindly to stop abusing my typesetting system.

This book reflects badly on the otherwise well-regarded Stanford robotics program, as well as on Pearson press, who should fire whoever edited this mess.

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Minggu, 09 Juni 2013

[Z218.Ebook] PDF Download Antinous: A Romance of Ancient Rome, by Mary J. Safford, Adolf Hausrath

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.

This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.

As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

  • Published on: 2015-08-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .81" w x 6.14" l, 1.50 pounds
  • Binding: Hardcover
  • 362 pages

About the Author
George Taylor is Senior Lecturer in Drama at the University of Manchester.

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2 of 7 people found the following review helpful.
recommendable book
By SEBASTIANVS
This is a very interesting book not only for gay people but also bisexual/heterosexual inclined people. If you are interested in the history of ancient Roma , Greek love , art history or Greco-Roman sculptures , you must read it ! I recommend the book.

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Sabtu, 08 Juni 2013

[X802.Ebook] Download Electrical Systems Design: Data Handbook, by M.K. Giridharan

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Electrical Systems Design: Data Handbook, by M.K. Giridharan

With energy resources becoming scarce and costly, and electrical energy being the most sought after form of energy, the designers of electrical systems are faced with the challenge of guaranteeing energy efficiency, quality and scheduling to the satisfaction of the corporate customers. This demands that the electrical systems designers to be more versatile and more effective managers of energy resources. This data handbook is intended to be used as design assistance to the beginners in the field of Electrical Systems design and provides them an easy access to the relevant data required for their design without having to waste their time and energy in searching for the required data to be used in the design problem.

This design data handbook is not intended for specialists in the field, but rather for the students of Electrical Engineering who are just entering the field of electrical systems design. This handbook also does not show the student how to be a designer, but presents in a concise manner the basic reference data to perform the design functions. This handbook can be permitted to be used inside the examination hall as a reference handbook.

Sectional Contents:

  • LIGHTING DESIGN
  • TYPICAL LAMP DATA
  • TRANSFORMER SUBSTATIONS
  • MOTORS
  • SWITCHGEARS
  • SYSTEM EARTHING
  • POWER QUALITY

  • Sales Rank: #863177 in Books
  • Published on: 2011-01-06
  • Original language: English
  • Dimensions: 7.17" h x .39" w x 11.34" l, .49 pounds
  • Binding: Paperback
  • 116 pages

About the Author
M.K. Giridharan is Dean (Academic), Professor & Head, Department of Electrical and Electronics Engineering, Mar Baselios College of Engineering and Technology, Thiruvananthapuram. A life member of Institution of Engineers (India) and Indian Society of Technical Education (ISTE), he has served as Professor in Electrical and Electronics Engineering at College of Engineering, Trivandrum and as Joint Director (Engineering Consultancy), LBS Centre for Science & Technology, Trivandrum. He has about 39 years of teaching and consultancy experience. His areas of interest include Power System Operations, Electrical Systems Design and Network Analysis.

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Jumat, 07 Juni 2013

[J796.Ebook] PDF Ebook Managerial Accounting: Concepts and Empirical Evidence, 6th Edition, by Lawrence A. Gordon

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Managerial Accounting: Concepts and Empirical Evidence, 6th Edition, by Lawrence A. Gordon

Provides a concise and insightful description of the concepts underlying managerial accounting.

Through empirical evidence, demonstrates the way real organizations utilize managerial accounting concepts to enhance their value.

Considers the relations among managerial accounting, economics and organization theory.

Discusses the role of managerial accounting in an information-based economy.

Executive summary of each chapter available in English and Chinese.

Written by one of the world’s most productive and influential managerial accounting scholars.

  • Sales Rank: #209134 in Books
  • Published on: 2005-01-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.80" h x .85" w x 5.90" l, 1.44 pounds
  • Binding: Hardcover
  • 384 pages
Features
  • Includes solution manual

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0 of 0 people found the following review helpful.
concinse & to the point.
By ultimateproducer
I liked this book compared with the last reviewer. It gets to the point, the chapters are shorter than other books, and the material is pretty easy to understand. Sure I wouldn't read this for fun, but as textbooks go, I think the guy did a pretty good job compared to other accounting books I've had to use for classes. The book itself is more like the size of a paperback vs a textbook, making it easier to carry around. Smart thinking Gordon.

0 of 0 people found the following review helpful.
Easy to read and digest text
By Alla
Unlike many other texts, this one is very concise and easy to read, all the while explaining the same concepts as any other overpriced 600-page tome. Nice problem set at the end of each chapter too.

1 of 3 people found the following review helpful.
Boring, unimaginative, and overpriced
By Sashin T
Boring, unimaginative, and overpriced. Accounting is not as boring as it is made out to be. Textbooks such as these are to be blamed.

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[T317.Ebook] Fee Download Outside-In Marketing: Using Big Data to Guide your Content Marketing (IBM Press), by James Mathewson, Mike Moran

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Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.”

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  • Sales Rank: #1882125 in Books
  • Published on: 2016-04-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.80" h x .60" w x 5.90" l, .0 pounds
  • Binding: Paperback
  • 208 pages

About the Author
James Mathewson is the Distinguished Technical Marketer for Search at IBM. There, he leads search marketing, content strategy, video marketing optimization, and marketing taxonomy innovation and develops tools to scale content marketing across the world’s largest B2B enterprise. He is also lead author of Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content.

Mike Moran, twice named a Top 50 Internet marketer, has worked on the web since its inception. He consults through Mike Moran Group and is a senior strategist for several leading digital marketing companies, including Converseon, Revealed Context, and SoloSegment. His books include Search Engine Marketing, Inc.

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0 of 0 people found the following review helpful.
Devoured and Dogeared
By Guy L. Gonzalez
Outside-In Marketing is an insightful, pragmatic guide that delivers on its subtitle and is a must-read for anyone involved in marketing in any capacity. Content marketing is all the rage right now--representing everything from the future of advertising to the death of journalism--but Mathewson and Moran move beyond the hype and offer practical solutions to effectively and sustainably take advantage of the deluge of data that any business can benefit from. It's an excellent complement to Kristina Halvorson's foundational Content Strategy for the Web, and sits very comfortably next to my personal marketing bible, The Cluetrain Manifesto.

3 of 3 people found the following review helpful.
Digital employees demand digital leadership
By Edgar Valdmanis
In the digital age we need digital leadership. This includes embracing Inbound Marketing.

If you are not too familiar with the term, this book is for you. Both of the authors are seasoned marketers, and seasoned digital experts. They explain all the terms and buzzwords in a language that you and I can understand.

We used to say that ”50% of my marketing budget is wasted, if I only knew which 50%”. This quote is now way past it's sell-by date.

If you employ Inbound Marketing, and measure the way Mathewson and Moran tell you to, you should be well ahead of competition.

This book is excellent for those who
- Understand that in 2016 digital communication is the way to go
- Want to learn how to do it better
- Understand that digital employees demand digital leadership

You will probably want to read it several times over, combined with discussions with both your marketing- and IT-departments. Both of these must be engaged in order to implement the right actions, and to get correct measurements from the same actions.

So you may as well order a bundle of books, so that members of the executive team, marketing team and IT can read in parallell and discuss frequently how to adjust the contents to your company. It's not done in one afternoon.

As you read, implement, test, measure, adjust, measure again, adjust again….I am convinced that you will see results.

Full score from my side!

Edgar Valdmanis
Speaker / Blogger / Senior Advisor
Author of "How to Network Better"

3 of 3 people found the following review helpful.
Bring a highlighter. You're going to need it.
By Paul Gillin
Packed with actionable advice and reflecting the decades of experience of its two authors, Outside-In Marketing should be required reading for any digital marketer. Although the term "big data" on the cover may scare away some people, this is not a bits-and-bytes book. The authors focus on data that most marketers are already gathering or have available to them, but probably never use. They show how search terms reveal both explicit and implicit interests, as well as the terms the target audience uses. Marketing messages can then be matched to those words. Simple tactics like A:B testing on newsletters can significantly improve performance, and social analytics can tip off marketers to changes in customer preferences.

At 208 pages, this is a fast but efficient read. The authors, both veterans of many books, respect the reader's time with minimal pontificating, lots of examples and plenty of practical advice. Your copy will be heavily dog-eared by the time you finish.

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