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The Personality Code, by Travis Bradberry
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A revolutionary approach to success and fulfillment-already being used by hundreds of thousands of individuals and organizations-now available for the first time in an accessible, practical book.
The Personality Code clearly and persuasively demonstrates how personality determines why we do what we do and how we can maximize our strengths, work smarter with others, and profit from better relationships in our careers.
Based on the IDISC(tm) Personality Profile-an updated and rigorously validated proprietary version of DISC, the world's most popular form of personality testing-the book provides insights and strategies for individuals and organizations that promote self-awareness and foster excellence.
Readers will have free access to the online IDISC(tm) Personality Profile (each book will include a unique code number), which will reveal their own profiles from among the fourteen personality types that have been refined and defined through the author's decade-long international study involving more than five hundred thousand participants.
Travis Bradberry shows readers how to discern the fixed characteristics that explain three-quarters of human behavior. Most important, they will learn how to leverage these traits in order to capitalize on their strengths and sidestep weaknesses in themselves as well as in other people.
- Sales Rank: #934147 in Books
- Published on: 2007-04-19
- Released on: 2007-04-19
- Original language: English
- Number of items: 1
- Dimensions: 9.24" h x .91" w x 6.26" l, .87 pounds
- Binding: Hardcover
- 224 pages
From the Inside Flap
Character Is Destiny
Conventional wisdom says that success is a simple matter of "being who you want to be." This well-intended advice couldn't be further from the truth. By the time we reach adulthood, who we are is already determined by fixed traits that change less than 1% in a lifetime.
Self-Awareness Breeds Success
With the vast majority of what we do and say controlled by personality, self-awareness stands alone as the ubiquitous indicator of success. The secret to building self-awareness lies in deciphering your personality code--the fixed set of traits that explain your choices and behavior.
For the first time, The Personality Code explores and explains the results of a decade-long global study involving more than 500,000 participants that determined fourteen types of people based upon their personality profiles. The study led to the groundbreaking refinement of DISC--the world's most popular personality profiling method--and clearly delineates the talents, strengths and blind spots inherent in each personality type.
Now, using your unique access number provided with this book, you can take the proprietary version of the DISC personality profiler, known as the IDISC to discover your type and boost your self-awareness.
The Personality Code is an insightful and practical guide to help you fully engage your innate talents, maximize your strengths, avoid the pitfalls of your distinctive type, work smarter with others, and profit from better relationships in every aspect of your life and career.
About the Author
Dr. Travis Bradberry is the award-winning author of the #1 best selling book, Emotional Intelligence 2.0, and the cofounder of TalentSmart�--a consultancy that serves more than 75% of Fortune 500 companies and is the world's leading provider of emotional intelligence tests and training.
His bestselling books have been translated into 25 languages and are available in more than 150 countries. Dr. Bradberry has written for, or been covered by, Newsweek, BusinessWeek, Fortune, Forbes, Fast Company, Inc., USA Today, The Wall Street Journal, The Washington Post, and The Harvard Business Review.
Dr. Bradberry is a world-renowned expert in emotional intelligence who speaks regularly in corporate and public settings. Example engagements include Intel, Coca-Cola, Microsoft, Fortune Brands, Boston Scientific, the Fortune Growth Summit, The Conference Board: Learning from Legends, the American Society for Training and Development, the Society for Human Resource Management, and Excellence in Government.
Dr. Bradberry holds a Dual Ph.D. in Clinical and Industrial-Organizational psychology. He received his bachelor of science in Clinical Psychology from the University of California - San Diego.
Most helpful customer reviews
16 of 18 people found the following review helpful.
Not All That Insightful
By Wallace Yang
After having read this book and taken the test I felt that it was a very underwhelming experience. The test was short and after getting the results I was questioning the accuracy and effectiveness of the test. After receiving the results the descriptions of each personality type is a bit vauge and uninsightful. The Myers-Briggs psychology test, which you can take for free online, is much more insightful and useful. Don't waste your money on this book.
12 of 15 people found the following review helpful.
A twist on MBTI
By CMD925
In short, I liked the book. I took the test, found out I was an Innovator and found out who my antithesis is. All that being said, the iDISC is explained in laymen terms and makes a lot of sense. For those of us who are familiar and have used MBTI, this is along those lines and makes perfect sense.
15 of 20 people found the following review helpful.
Good Book
By Alicia Chen
Fun to read
I really enjoyed the author's writing in this book. Dr. Bradberry has
influenced me to learn more about myself and to explore the perspectives of
others. I enjoyed the stories, understood the research, and the test that
comes with the book is top-notch. I have benefited so much from this
information I hope everyone who comes in contact with this information have
the same revelations as I did.
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