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Methods of Persuasion: How to Use Psychology to Influence Human Behavior, by Nick Kolenda
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Over 15,000 copies sold!
Using principles from cognitive psychology, Nick Kolenda developed a unique way to influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.
Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:
Step 1: Mold Their Perception
Step 2: Elicit Congruent Attitudes
Step 3: Trigger Social Pressure
Step 4: Habituate Your Message
Step 5: Optimize Your Message
Step 6: Drive Their Momentum
Step 7: Sustain Their Compliance
This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.
- Sales Rank: #34749 in eBooks
- Published on: 2013-11-17
- Released on: 2013-11-17
- Format: Kindle eBook
Most helpful customer reviews
57 of 65 people found the following review helpful.
sharp stuff
By EricMayle
The big fear with such books is 1) that it'll be quack anecdote stuff, or 2) that it'll be so obvious anyone with a high school psych book would know it already. This book is neither. Well-researched, cited, and both insightful and funny, it's simply a fun read. Also informative. Do recommend.
32 of 36 people found the following review helpful.
Great read if you are interested in knowing why people behave the way they do...
By L. Williams
Nick has put together a true masterpiece with this book. I have tried to make it through Cialdini, etc. before, but never found the writing style that engaging. In this book, Nick takes you through all the methods and gives scientific data to back it up. I have rarely read a book that does this without either...A. Putting me to sleep....or B. Giving me no practical way to apply the information whatsoever.
This is not the case with this book. You get the knowledge and how to apply it in the real world and the writing is engaging. I can't believe this book was in my Kindle for 4 months before I decided to read it! Glad I circled back around to it :-)
Much like a debut album, it will be hard for him to top this effort, but I look forward to further works from him if he chooses to publish more.
20 of 25 people found the following review helpful.
An Enlightening Glimpse Inside the Human Mind
By Dan S.
At just over 200 pages, Methods of Persuasion offers an intelligent, witty, and enlightening glimpse inside the human mind. Nick shows how most of our daily actions are often controlled by principles outside of our conscious awareness, and he does a great job of describing the scientific research in a fascinating and entertaining way.
Everything that he explains is also practical. I found myself jotting down idea after idea (and I usually don’t take notes while reading). Although many of the examples relate to marketing and advertising, he explains many different scenarios where the principles can be used.
My favorite part of the book is that it describes a step-by-step process. Similar books that I’ve read on the subject only explain a list of techniques, so it’s sometimes difficult to know when to use them. This is the first book I’ve read that actually outlines a clear and logical sequence of steps to persuade someone.
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